Schema markup is code that you put on your website to help the search engines return more informative results for users.
We use this guide for local business schema to walk our virtual assistants through our general process for pulling schema and adding it to our sites.
We’ve also developed a quick schema generator tool which you can use to produce the right code for your site.
Go ahead and give it a try!
Schema Set Up Guide – http://goo.gl/g3d5ft